When starting a business in a competitive market, finding genuine business partners and reliable suppliers can be challenging. With so many options available, people tend to skip the process of finding new suppliers and stick to their go-tos because of the hassle, the trust-building process, and the courage required. Finding business partners is easy due to access; however, finding reliable, long-term suppliers and business partners is hard.
When connecting with a business supplier, it is really important to use a trusted channel that offers a guarantee. However, meeting new business partners through traditional ways, such as B2B directories and marketplaces, is often outdated. So many frauds and online scams have made it harder to trust a middleman.
The real problem occurs when a middleman acts as a factory owner, seeking their share while providing nothing in return for your investments. Some factories that have been extinct for years can also make unnecessary crowds. To solve this problem, finding suppliers through platforms like TradeYao can be the best possible solution. TradeYao provides real-time shipment and operational data for companies currently in operation. Not only that, it also provides businesses with current data on who is actually moving cargo right now.
Companies use trade data platforms like TradeYao to find new suppliers, compare current costs and market trends, and develop new strategies to avoid relying too much on risky markets. Finding new suppliers and verifying their reliability through current trade data also helps businesses find reliable vendors even when the supply chain is disrupted.
The following are some of the crucial steps that need to be taken while finding new business partners and verifying the suppliers through a trade data platform like TradeYao:
To start finding new suppliers and business partners on TradeYao, explore the page and engage with the right prospects and niche-specific details using 50+ search tools and filters to find real-time, accurate information. You can begin by visiting the website and adding HS codes for a product or commodity to learn more about its trade globally. HS codes are numerical codes used worldwide for consistent tracking and identification across borders. HS code lead searches help authorities expedite customs clearance and apply duties, taxes, and tariffs. It is easy to find suppliers using HS codes, as they are an important source of trade data that helps analyze current statistics and conduct market research.
Finding suppliers through HS codes on TradeYao is important because it provides targeted data that yields deep insights, helping you and your potential suppliers stay on the same page. Knowing suppliers through HS codes helps facilitate clear conversations and prevent delays and/or rejections.
After shortlisting the companies and suppliers that align with your business goals and conditions, it's time to shortlist the active companies. You can categorize them on various bases. For example, you can filter out potential suppliers and business partners using filters that show shipment details from the last 3-6 months or more recently, which reveal their business activities. You can use several other options, such as successful operations, to determine whether they are involved in a single shipment or in a continuous trade-in and trade-out.
It is important to take a close look at recent business activities and verify overseas suppliers, as in 2026, people are making quick decisions for several reasons. Checking and shortlisting companies, and tracking competitor suppliers using recent shipment activity on TradeYao, reduces risk.
After selecting the suppliers, develop a sourcing strategy for global trade lead generation. It means you need to see if your suppliers are already in terms with your direct and indirect competitors. Competitor analysis plays an important role in selecting the best suppliers and business partners, as suppliers may already be vetted by your competitors. TradeYao can help you find suppliers aligned with your competitors to avoid business risks and future mishaps.
A good lead sourcing strategy must cover all aspects of competitors' strategies, track them using real-time and recent data, and look at the Exporters and Importers section to clearly see suppliers and their shipments.
Another crucial step in finding the right supplier is to verify them using a checklist that includes key information about the shipment. The first step is to check the shipment frequency. Check how frequently the supplier ships their products, monthly or yearly. The next step is to see whether they can handle large shipments and high-volume orders. Their shipment experience and longevity come next. It means verifying them by checking the years of experience and the data they have. You can also verify them by reviewing their client history and consistency to see if they are losing or gaining clients recently, and why.
Once you have gone through the supplier verification checklist using a supplier or importer's shipment history, the next challenge is turning that insight and information into a real business conversation. To solve this problem, you can use the TradeYao Lead Generation Tool, which plays a critical role.
You can use TradeYao to bridge the gap between knowing who is trading and actually reaching the right decision-makers. You can get verified, real-time contact details, including business emails and phone numbers, so you can approach companies with confidence. This saves weeks of manual research, reduces outreach errors, and improves response rates. By contacting partners who are already active in global trade, your sales and sourcing efforts become more targeted and effective. In short, TradeYao transforms shipment intelligence into actionable leads, helping you move faster from analysis to deal closure.
In this competitive market, business partnerships require constant monitoring and not one-time research. TradeYao offers a feature called Trade Alerts that helps businesses stay proactive by notifying you when a new supplier enters the market, when an existing buyer increases imports, or when a competitor switches suppliers. These real-time alerts enable you to respond quickly to market shifts and identify new opportunities, helping you protect existing supply chains.
Setting up alerts ensures you never miss critical movements that could impact pricing, availability, or competitive positioning. This capability directly supports Supply Chain Agility, which is becoming a necessity rather than an advantage. By acting on live trade signals instead of outdated reports, businesses can adjust sourcing strategies early and stay ahead in rapidly changing global markets.
Even with access to shipment data online, mistakes can occur if the information is misinterpreted. One common issue is over-considering short-term activity, where a company appears active due to a few recent shipments but lacks long-term consistency. Another risk is misreading volume: assuming high shipment counts always indicate reliability, even when the shipments may be small or irregular. Businesses may also rely only on company names without cross-checking addresses or HS code accuracy, which can allow middlemen to slip through. Acting too quickly without validating patterns often leads to poor supplier selection and wasted outreach efforts.
To correct these issues, always analyze trends to use trade data for lead prospecting. Review shipment history over multiple years, compare frequency with volume, and look for repeat buyers or stable trade routes. Cross-verify company details with addresses, product classifications, and consignee data before outreach. Use Trade Alerts to monitor changes instead of making one-time decisions. Most importantly, start with small orders to validate real-world performance. This approach reduces risk and turns trade data into a reliable decision-making framework rather than a one-off research tool.
Access to recent, real, and relevant trade data is very important for businesses to make informed decisions. One important business decision is finding a business partner or supplier and verifying their reliability. In this blog, we have discussed the importance of finding a supplier for your business and how crucial it is to grow through the proper set of steps. We have mentioned how platforms like TradeYao work hand in hand with you to find suppliers through HS codes and verify them through shortlisting based on their recent shipments. Moving forward to the most important steps of supplier verification and developing lead sourcing strategies by watching competitors closely. We can conclude that setting up trade alerts on Tradeyao can help in finding necessary information at the right time to make accurate business decisions.
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